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Okay, guys, this toy has got it going ON. Here's why:
High contrast toys are super engaging for infants ages 0-6 months because they're easier to see with eyes which are not fully developed. They get so excited and start wiggling because they can actually see it!
Things that are flat, have different textures, and especially things that make that crinkly sound are also super engaging to infants.
It's basically the perfect storm.
Ages 0 and up!